ANDREAS COIFFURES SS 2023
Spring Summer 2023
This summer’s trends invite us into a dreamy realm, where fluidity and a natural connection take center stage, bringing back 90s grunge vibes and highlighting the urge to stand out by challenging the norms.
FLOW
Channeling nature through a futuristic lens, this trend is all about flow, fluid silhouettes, and celebrating bare skin as a form of self-expression.
Cut: Long hair with soft, tapered ends to bring out the natural shape and texture.
Styling: Relaxed waves and airy volume.
Color: Dreamy shades that seem to melt into one another.
Makeup: Clean skin, peach or burgundy lips, bleached or pastel brows.
Outfits: Lightweight fabrics with bold sheers, body-hugging shimmer dresses, touches of silver, metallics, sequins, and intricate embroidery.
Accessories: Long fringe earrings, embroidered shoes, clogs with short socks.
EVERYTHING EVERYWHERE…
In the 90s, you’d do your hair and makeup at home before hitting the club, and that was the last time you’d see yourself for the night. Now, every outing is a mini-documentary—welcome to the new 90s!
Cut: Soft layers that frame the face, with fringes.
Styling: Anything goes, from stylish curls to grunge with product (like OWAY’s shaping putty) or completely sleek.
Color: All shades, everywhere.
Makeup: Fresh skin with glossy lips.
Outfits: Blazers over bikini tops, sheer slip dresses, torn fabrics, fringe galore, vests, classic heels in surprising colors.
Accessories: Big earrings, baseball caps, snake-shaped jewelry, bandanas.
MOODY
Shining a light on those who embrace the dark, carving out their own path with bold choices.
Cut: Short with undercuts or bold layers with a soft, longer outline.
Styling: Use products to enhance textures or create a wet look (like OWAY’s quick glue).
Makeup: Bold eyeliner, dark lips.
Outfits: Military pants, fisherman sandals, classic American plaid shirts, blue jeans.
Accessories: Chains.